Leaders in Ethical and Environmentally Friendly Clothing.
Ella Kaye is venturing into a whole new world of environmentally friendly and ethical fashion. Environmentally conscious young buyers are seeking a new standard in fashion. Once, style and price were their main criteria for purchasing fashion clothing items. Now they want their clothes to reflect their concerns for the environment, for their health and for the circumstances of everyone involved in every stage of the manufacture of their clothing items. They want to wear their eco-credentials.
Organic, eco-friendly, ethical fashion describe different aspects of the clothing manufacturing process. Think in terms of material, manufacturing and the people involved in every aspect of the process. They may be buzz words at the moment, but they are the attitude of the future.